Exclusive Interview with our Buyer Olivia
Comfort in finding your instantly recognisable holiday essentials, intrigue in new products and brands, and being the first to uncover the next best thing.
Q:What is the idea behind the boutique?
The idea was to build on the journey and lifestyle of the holiday for both kids and adults. We thought a lot about our customer's needs and what they experience from the moment they leave the front door, so the goal became to create a one-stop-holiday-shop for essentials, as well as an element of discovery.
The idea was to build on the journey and lifestyle of the holiday for both kids and adults
Q:How did you choose the brands and product range?
It was important to work with brands who shared our DNA of quality, style and beautiful craftsmanship but who we also admired and wanted to champion. This could be anything from the innovative Otentik sunshade or the protective technology used in Ultrasun's sun care, to the iconic Havaiana Flip Flop or luxurious Ailera Hammam Towels.
Q:When choosing products what trends did you follow?
There was an element of following trends and what we felt were 'it' items such as the Finis' Mermaid Tails, and playing on an element of nostalgia such as the Fuji underwater disposable camera. However, our main inspiration was what inspires us, and in the same way you have entrusted us to offer you fabulous swimwear, we hoped you'd trust us to follow our same instincts here!
Q:During the buying process what was the most interesting brand you came across?
Polaroid Sunglasses (coming soon) have been the biggest education for me! They use the same ultrasight polarized lens as their famous cameras, offering anti-glare technology and UV protection to shield those precious peepers. As the bestselling sunglasses brand in Europe, they have a huge celebrity following from Taylor Swift and Leonardo DiCaprio to our very own Daniel Craig and Ellie Goulding.
As the bestselling sunglasses brand in Europe, they have a huge celebrity following from Taylor Swift and Leonardo DiCaprio to our very own Daniel Craig and Ellie Goulding.
Q:What are your suitcase must have items?
Pom Pom Galore's tube of rainbow hair bobbles so that I can always be colour coordinated. My watertight Overboard bag to get my belongings from boat to beach without the risk of losing everything to the ocean. Ultrasun skin and hair care to ensure I'm always protected without being weighed down by lotions and potions. My Hammamas towel to double up as a gorgeous pastel coloured sarong, perhaps whilst I'm lying on the must have inflatable flamingo from Sunny Life, and finally the ingenious water bouncing Woboba Ball to provide entertainment for all the family.