Summer of Neon
Is anything more holiday-ready than shimmering neon? No longer reserved strictly for cyclists and construction workers, rave-inspired fluro is all the rage this summer. In case you hadn't noticed, we're more than just fans! Highlighter hues have punctuated our collections over the years, and S/S15 is no different. Here’s a few of our latest neon inspirations for you and your brood - with not a street cone in sight...
Try adding a subtle accent of neon onto a neutral canvas. Lemlem is a brand that certainly sets the bar high. Their clothing is made in Ethiopia to support traditional weaving communities, and is made using only natural cotton in breezy patterns (think African-boho). Combining soft cotton hues with neon detailing in embroidered patterns, creates an effortless look that can take you from lolling by the pool to cruising the Côte d’Azur.
Marc Jacobs mirrors the same philosophy when it comes to his accessories. Their raffia bag crafted from naturally braided straw and completed with fluorescent yellow handles is a beach chic must.
For eyewear, we believe that you can never go wrong with a classic. RayBan sunglasses have been a quintessential holiday accessory for years. Revamped (and jujjed up), their Justin style in bright blue will compliment any holiday wardrobe.
Whilst not necessarily neon, complete the look with a beaded gold bracelet (great for dazzling on the beach) from the effortlessly cool Dutch brand, Scotch & Soda.
A final addition of Essie's "I'm Addicted" nail polish from their neon range will have you mastering the luminous look in a flash!
The little ones can also pop on the beach with the neon trend (great for spotting them in a crowd!). Our sibling collection comes in summer brights and vibrant glows so the whole family can coordinate. For the girls, our breezy and easy cheesecloth dress in pure white with a fluro trim is a summer wardrobe must-have. Beach boys can also get in on the trend with our Neon Stripe UV protective rash vest complete with luminous sleeving for the perfect holiday glow!