Our star travel advisor Beth Cooper, founder of luxury travel PR company, Beth Cooper PR, shares with us her favourite beach destinations and her top insider tips for the best places to stay, eat and visit!

Where to go in July: The Hamptons

Where to stay:
Built on three lush acres of lakeside woodland in Montauk, New York, Rushmeyer’s is a hip summer camp for the whole family! Boasting a huge selection of fun activities including yoga on the lawn, ping-pong, kitesurfing, and paddleboarding, Rushmeyer’s is an ideal destination for families. Located only two minutes from the beach, this 20 room hotel also features an amazing on-site restaurant, which serves seafood dishes with fresh local ingredients. Cedar-planked walls, hammocks for lounging and colourful, but casual accent pieces give this Montauk mainstay a homey feel, as do the endless throwback activities like bingo and a rotating series of musical performances and theatre troupes in residence.

The Beaches:
120 miles long, surrounded by the Atlantic Ocean, the Hamptons is home to some absolutely amazing beaches. From East Hampton's popular Main Beach to the Montauk's surfer's paradise, Ditch Plains, it all depends on the atmosphere you desire.  Specifically for families, head to Indian Wells Beach in Amagansett or Mecox Beach in Bridgehampton.

Where to eat:
The key to dining in the Hamptons is to find the lesser known insider spots where regulars return year after year.

The Fish Farm  is very frash and friendly. It is a true insiders’ spot in Amagansett, and the antithesis of what most people think of when they think of the swanky Hamptons. The Fish Farm is, indeed, a working fish farm, where they’ll cook up whatever’s fresh (or sell it raw to take home), to eat outside on picnic tables. It’s beyond low key – the dress code is shorts and flip-flops – and the unpretentious food is both simple and simply marvellous.

To really savour the Seafood head to The Lobster Roll. Everyone – visitors and locals alike – calls this place “Lunch”, thanks to the huge iconic sign that’s hung outside since the 1940’s. This Amagansett eatery is actually open for dinner too, and is great for an ultra-casual seafood feast. (And although the lobster rolls are, as you’d expect, delicious, the steamers – aka local soft-shell clams – are also not to miss.)

What to do:
Whether you crave to unwind on the waves or stroll seaside with some salt water taffy in hand, the Hamptons is brimming with great escapes. Families may like to hop on the ferry and spend time on Shelter Island, the peaceful, unHamptonsy Hampton near Sag Harbor or visit Montauk's Gosman's Dock, an unpretentious set of casual seafood restaurants and shops with a gorgeous waterfront view.

Don’t forget to pack:
Sundresses, wide brimmed floppy hats & sunscreen! Nautical themed attire and breezy fabrics like white linen are also a must! Also, if you plan on renting bikes to peddle around the island (highly recommended), make sure to bring some bike-friendly shorts!

 Parents will love: 
The fantastic food and the beautiful beaches. If you fancy a work out whilst you are away, the Bradford Methord studio, set up by fitness guru Shonda Bradford, is the pilates class to be seen at! With many celebrity clients, it is well worth a visit. Book semi-private or private sessions with Shonda.

Kids will love:
The Hamptons boasts a huge selection of indoor and outdoor activity for the whole family! Whether you want to build sandcastles on the beach or hide from the sun, there’s an array of activities to partake in.

Long Island Aquarium and Exhibition Centre - Get up close and personal with wildlife at this Atlantis-themed aquarium flanking the Peconic River. Feed the sting rays, waddle like the penguins or take in the spectacular sea lion show, one of the aquarium’s most popular attractions.

The Quogue Wildlife Refuge -  Seven miles of walking trails. Indoors, you can visit native animals, including a bobcat, owls, falcons and eagles.

The Children’s Museum of the East End - A perfect indoor activity for a rainy day, the Children’s Museum of the East End will let your kids’ imaginations run wild with its free art studio, read along and host of interactive displays and exhibits.

Beth Cooper established her business 13 years ago and she is also mum to three lovely children. She loves luxury travel, the outdoors, good food, good wine and spending time with her friends and family. Beth is also passionate about interior design and is currently learning to play polo with her kids!